Search is a term frequently used in the web these days.  Generally search means the use of a "search engine" to retrieve information based on input from a user.   In this sense, search is magic, I type in what I want to find and the software finds it for me.  But there's a lot going on behind the curtain and much of this relates to search relevancy.

Search relevancy is simply a set of procedures that are designed with both a user and they type of content in mind, to create results that are useful to the user.   Huh?

It seems as if every conversation in the industry is peppered with "Two
Dot Oh" references.

So what is it?

Tim O'Reilly who coined the phrase defined it as:

"Web 2.0 is the business
revolution in the computer industry caused by the move to the Internet as
platform, and an attempt to understand the rules for success on that new
platform."

Digital Methods Corporation provides strategic consulting services to companies and aids in the creation of effective strategies and solutions for digital marketing, digital advertising, customer acquisition, customer relationship management, customer retention, and customer loyalty programs.

Digital Methods Corporation is an interactive consultancy providing strategic and technical consulting services to marketers and advertisers looking to maximize their online, digital and interactive marketing, advertising, customer relationship management and online sales activities.