Insight | Intellect | Results
Michael Smethurst developed the one of RockShox's first websites. The site's goal was to introduce the concept of bicycle suspension to a broader market and establish RockShox's leadership position in the bicycle component market.
Provided a comprehensive online branding strategy and event marketing support for Snapple and associated beverage brands.
As part of an ongoing public relations campaign. Michael Smethurst, as principal of Amplified Industries Inc., created a highly successful social media web event for Guinness Beer.
The Guinness Party of Canada website and campaign, created a large and highly engaged database of Guinness loyalists. The website featured a "face maker" application that allowed users to create a profile and "run" for the position of chairman of the "Guinness Party of Canada".
Michael Smethurst was the producer of the original Jamba Juice website. The strategy for the Jamba Juice website was twofold:
A professional association can be a tremendously powerful entity, or it can be a waste of the member's money. The judgement of this value is in the eye of the user. Unfortunately, so is much of the responsibility of engagement with other members, making use of available resources, and clearly seeing a link between membership and personal benefits, as well as benefits to the user's organization.
It is precisely this reason that websites for professional associations have such potential power and value for a professional organization.
The first thing we do at Digital Methods Corporation when embarking on a new project is to ask some very simple questions. Even though often it seems that the answer is obvious, it is important to start with these questions to hear in the client's own words thier business vision and the challenges they face..
The professional association has been a mainstay of the business world since the great artisan guilds, and before.
Until recently, associations used chapter meetings, newsletters, publications, and the occasional convention tocreate community among members. Associations mainly functioned as a one way broadcasting medium to their members, and often offered some other member benefits - discounts, credit cards, resources etc.
