Insight | Intellect | Results
Michael Smethurst developed the one of RockShox's first websites. The site's goal was to introduce the concept of bicycle suspension to a broader market and establish RockShox's leadership position in the bicycle component market.
Provided a comprehensive online branding strategy and event marketing support for Snapple and associated beverage brands.
As part of an ongoing public relations campaign. Michael Smethurst, as principal of Amplified Industries Inc., created a highly successful social media web event for Guinness Beer.
The Guinness Party of Canada website and campaign, created a large and highly engaged database of Guinness loyalists. The website featured a "face maker" application that allowed users to create a profile and "run" for the position of chairman of the "Guinness Party of Canada".
Michael Smethurst was the producer of the original Jamba Juice website. The strategy for the Jamba Juice website was twofold:
