I've just finished up an unsatisfying engagement with a young and growing production services company.

It's not the people I didn't like, I think they're almost to a one, extremely talented, smart and capable people. It wasn't the clients. The clients were generally visionary, highly engaged in the projects, excellent communicators, and reasonable.

It seems as if every conversation in the industry is peppered with "Two
Dot Oh" references.

So what is it?

Tim O'Reilly who coined the phrase defined it as:

"Web 2.0 is the business
revolution in the computer industry caused by the move to the Internet as
platform, and an attempt to understand the rules for success on that new
platform."

Drupal is a tool that I'm crazy about. I've used a lot of content management systems but Drupal is the first one that, even with its very simple, module architecture, allows me to very easily configure the tool to my vision and my requirements, rather than configuring my vision and requirements to the tool.