Digital Methods Corporation

Insight | Strategy | Results

Definition

Anatomy of A Business Engagement

Michael Smethurst

I've just finished up an unsatisfying engagement with a young and growing production services company.

 

It's not the people I didn't like, I think they're almost to a one, extremely talented, smart and capable people. It wasn't the clients. The clients were generally visionary, highly engaged in the projects, excellent communicators, and reasonable.

 

What is Search Relevancy?

Michael Smethurst

Search is a term frequently used in the web these days.  Generally search means the use of a "search engine" to retrieve information based on input from a user.   In this sense, search is magic, I type in what I want to find and the software finds it for me.  But there's a lot going on behind the curtain and much of this relates to search relevancy.

 

Search relevancy is simply a set of procedures that are designed with both a user and they type of content in mind, to create results that are useful to the user.   Huh?