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Digital Methods Corporation is a consulting firm specializing in digital strategy, project management, change management, internal collaboration, enterprise 2.0 and knowledge management process engineering for marketing departments and advertising agencies.
Digital Methods Corporation creates interactive marketing products for delivery over the Web, television, and mobile devices. Digital Methods Corporation performs interactive marketing services and creates integrated marketing campaigns.
Michael Smethurst worked with Hewlett-Packard on numerous interactive campaigns including the "color leadership" campaign, multi-function printers and, in conjunction with Goodby, Silverstein & Partners, created the awardwinning "chat" banner - garnering AdWeek's "Best Interactive Ad" award for 1998.
Michael Smethurst developed the one of RockShox's first websites. The site's goal was to introduce the concept of bicycle suspension to a broader market and establish RockShox's leadership position in the bicycle component market.
Provided a comprehensive online branding strategy and event marketing support for Snapple and associated beverage brands.
As part of an ongoing public relations campaign. Michael Smethurst, as principal of Amplified Industries Inc., created a highly successful social media web event for Guinness Beer.
The Guinness Party of Canada website and campaign, created a large and highly engaged database of Guinness loyalists. The website featured a "face maker" application that allowed users to create a profile and "run" for the position of chairman of the "Guinness Party of Canada".
Michael Smethurst was the producer of the original Jamba Juice website. The strategy for the Jamba Juice website was twofold:
Digital Methods Corporation provided Farmers Insurance with technology research into the use of mobile devices and smart phones to assist in data capture, claim submission and coordination of accident response.
